deb hoffman | journalism awards expert

Debbie's Clients have included:

Re/code; The Street; The Deal; Honolulu Civil Beat; The Intercept; Fusion; HR Magazine; Richmond County Daily Journal; Investigative Post.

In our first 18 months our clients have won 101 awards!

See the full list >>

Debbie’s clients have won or were finalists for the following awards:

Gerald Loeb Awards
SABEW's Best in Business Awards
National Society of Newspaper Columnists Award min’s Magazine Media Awards Dateline Awards Gracie Awards
NJ Society of Professional Journalists Awards
Livingston Awards
Jesse Neal Awards
Deadline Club Awards
Cynopsis Social Good Awards
MIN Best of the Web Awards
Ancil Payne Awards
National Headliner Awards
Webby Awards
New York Press Club Awards
Connecticut Press Club Awards
Southern California Journalism Awards
Greater Bay Area Journalism Awards
National Arts & Entertainment Journalism Awards
Mirror Awards
Excel Awards
Society of Professional Designers Awards
SND's Best of Digital Design Awards
NIHCM Award for Journalism
National Press Foundation Awards
National Federation of Press Women Awards
Society of the Silurians Awards
Green Eyeshade Awards
IRE Awards
AZBEE Awards
Society for Features Journalism Awards
EPPY Awards
NABJ Awards
ASNE Awards
Dateline Awards
National Association of Real Estate Editors Journalism Awards

Deb Hoffman, Journalism awards expert
Debbie Hoffman

During Debbie's tenure, The Wall Street Journal won 22 Pulitzer Prizes, over two dozen Gerald Loeb Awards, 14 Overseas Press Club Awards and a dozen George Polk Awards, in addition to hundreds of other prizes from organizations such as the Society of Professional Journalists, the Scripps Howard Foundation, the National Press Club and the Associated Press Media Editors.

Photo by Marlo Montanaro

Jerry Seib, WSJ Washington bureau chief

Deb oversaw a big, complicated and important process at The Wall Street Journal, which was the supervision of our packages for prize submissions. It's a true multimedia extravaganza, with many moving parts and pressing deadlines, and Deb handled all with good cheer and high efficiency amid plenty of pressure.

Jerry Seib Wall Street Journal

Washington Bureau Chief

Pulitzer Winners


April 20, 2015!

What we'll do for you

  • Send us your award-worthy articles with descriptions of their merits. We’ll take it from there.
  • We’ll line up the contests, complete the entry forms down to the last punctuation mark.
  • We’ll gather the supporting materials and ensure that all the entry requirements are met.
  • We never miss deadlines.
  • We bring 20 plus years of our experience to position your work for success. That is our expertise. We free your expertise to continue developing the great work needed to enter the awards contests you know you could win.

How we work

  • Collaboration is key
  • Agreed-to-approval schedules
  • Soup-to-nuts: Concept, design, packaging and delivery
  • Consultation


  • re/code
  • Tamp Bay Tribune
  • The Wall Street Journal


Gary Fields, award-winning reporter

In a world where people speed through tasks and let things fall through the cracks Deb keeps up with the smallest details, knows the work she is recommending for awards and is just a pleasure to work with to boot.

Gary Fields

Award-winning WSJ reporter

Winners and Finalists

National Press Foundation

Excellence in Online Journalism, Winner
Staff, Re/code


Digital Breaking News, Finalist
Amanda Levin, The Deal


Digital General Excellence, Winner
Staff, The Deal


Digital Investigative, Finalist
Adam Feuerstein, TheStreet


Digital Commentary, Winner
Walt Mossberg, Re/code


Digital Feature, Finalist
Nellie Bowles, Re/code

National Federation of Press Women

Special Articles - Social Issues, Winner
Melanie Flomer, Richmond County Journal

New York Press Club

Continuing Coverage - Internet, Winner
Staff, The Deal

New York Press Club

Consumer Reporting - Internet, Winner
Jonathan Marino and Joe Deaux, TheStreet

Webbie Awards

Blog-Business Category, Finalist
Staff, Re/code


Deborah Howell Award for Nondeadline Writing, Finalist
Liz Gannes, Re/code

SPJ D.C. Chapter

Commentary, Finalist
Walt Mossberg, Re/code

L.A. Press Club

Entertainment News, Finalist
Dawn Chmielewski, Re/code

L.A. Press Club

Entertainment News, Finalist
Dawn Chmielewski and Arik Hesseldahl, Re/code

IRE Awards

Multiplatform-Small, Finalist
Dan Telvock, Jim Heaney, Andy DeSantis, Franco Ardito & Athan Kompos, Investigative Post & WGRZ-Channel 2

NIHCM Awards

Print - Trade Publications, Finalist
Antonio Regalado, MIT Technology Review

NABJ Awards

Print - Trade Publications, Finalist
Antonio Regalado, MIT Technology Review

Azbee Awards

Original Web Commentary Finalist
Susan Antilla, TheStreet

Society for Features Journalism

Feature Series on a Project, Honorable Mention
Nellie Bowles, Re/code

Society for Features Journalism

Integrated Storytelling, 3rd place
Liz Gannes, Re/code

Matthew Rose, WSJ deputy bureau chief

Debbie's good cheer and work ethic made the job of submitting prize packages smooth — and even occasionally fun! The role requires juggling multiple deadlines, competing demands, and conflicting instructions. She tackled all that with aplomb!

Matthew Rose

WSJ Deputy Bureau Chief, Washington